How To Align Yourself With Your Purpose So Your Business Can Grow
To align yourself with your purpose in a business context not only means you have a fulfilling business, it also means you’re market relevant in today’s purpose-driven social enterprise economy, as you’ll find out today.
I want to blow that statistic out of the water. So this week’s Live Masterclass is all about the kind of structure you need to succeed in today’s dramatically different economic climate that is focused on purpose, making a contribution and contributing to social change.
You see, to succeed and make a profit in a business that is fulfilling your life purpose and life’s mission, you need to pay attention to some nitty-gritty details about your purpose, and align those in your business structure, your marketing, messaging and offers. If you don’t do that, then you’re going to fall into the trap that so many businesses do who end up going under.
I truly believe these nitty gritty details of our Purpose are our Protection for the ebbs and flows of market up-turns and down-turns.
Having an aligned business structure is critical to the success of your business because without it, you’ll get underwhelming results from your efforts. You’ll have the “feast or famine” effect as your income rollercoasters.
You’ll be working hard applying all sorts of tactics to get more clients and customers, but no matter what you do, the results won’t be what you expected. You’ll also be feeling unrewarded for all your hard efforts to grow your business, and that in turn can make you feel disconnected from your greater purpose.
It’s not going to matter what you do, if your business structure is not properly aligned to these nitty-gritty details of your purpose, that misalignment will hold you back, in much the same way when your back is out of alignment you’re held back from moving forward properly.
Most business owners or business start-ups I encounter don’t even think about the structure of their business. They just create a product and service and go sell it.
Let’s look closely at this thing called “Purpose Aligned Structure”, because there are very little problems you have in business that getting the greater alignment to nitty-gritty details in your purpose, won’t solve for you.
Indulge me here for a second – This could be transformational for you today.
Imagine going to the ocean of abundance with nothing but your hands. Might be fun and feel good, but you won’t be able to carry much abundance home with you, would you? Because you have no structure to hold it or carry it.
Now imagine going to the ocean of abundance with a couple of buckets that keep loosing the water as you move. It’s going to leak water on your way home isn’t it? It’s also going to make you working hard for little reward, as you lose what you’re working so hard for because you don’t have the right carrying structure.
Now imagine going to the ocean of abundance with a boat full of big buckets on the back of a trailer pulled by a four-wheel drive. Not only are you going to be able to hold more abundance, but it’s also not going to be hard work receiving it and taking it home, because you have the leverage of the trailer and the engine of the 4 Wheel drive.
That’s Purpose Aligned Structure In Your Business!
In a business – Your business structure needs to be aligned so you are fulfilling your purpose and mission in the creation, delivery, and marketing of your offers, products, services or programs.
This creates congruity not to mention you feel passionate and fulfilled about what you’re doing, and that alone is magnetically attractive to prospective customers.
You also have the leverage of Soul Manifestation which is far more powerful than mind manifestation. I’m sure you’ve had this experience where you’ve worked hard for a goal and it just never happened regardless of what you did. And then something amazing just manifests in your life without you having even set the goal. That’s Soul Manifestation. If it’s part of what I call your mission blueprint to achieve or experience that, then it’s going to happen a lot more easily than if it isn’t part of your life’s blueprint.
So back to biz….
Which bucket would do you want to go to the ocean of abundance with?
The Big one, that has no holes, and is being carried by a 4 wheel drive and trailer right? Maybe you’d go with a semi trailer filled with buckets with no holes. But you get my drift yes?
Aligned Structure is what you need in your business, otherwise, you’re working too hard for little rewards losing passion for what you do because the impact and financial rewards aren’t there.
So if you’ve been feeling unfilled in your business; or working so hard you’re just not getting the results you’re after; or your getting ok results but not the numbers, there’ll be something out of alignment in the following areas:
- You’re not expressing your primary expression modalities. So if you’re coaching but you’re really a teacher, and you’re teaching programs then you’re struggling financially and you won’t make a big impact.
- If you’re not speaking the right message to the niche you’re born to prosper in – the niche that allows you to fulfill your purpose, then you’re not getting enough of the ideal clients or customers.
- If your offerings are thrown together without thought as to whether they’re fulfilling your Life’s Mission, then something is always going to be holding you back, because you’re supposed to be doing something else… and you might even be getting that sense right now – that’s there something else, or something bigger you’re here to do.
I realize you’re going into the future and business wanting to make a bigger impact, and more money as you build your legacy. I want to be able to help you with the issue of clarifying the direction of your purpose aligned business structure, finding out where your holes are in the structure and alignment and show you how you can fill them at the end.
Just to hone in on the point here…
No Proper Structure In A House Makes The Walls Come Crashing Down Doesn’t It?
It’s exactly the same for your business.
You need a good structure to get you through the good and the bad. Lack of a proper structure is part of why 90% of businesses fail to make a profit in 5 years and close down, and get into debt.
So let’s not make that you.
I want to show you the structure that will help you build magnetism so you’re not working so hard for your results, so you can attract all the ideal clients/customers/participants you want and really make that big impact and feel more deeply connected to your purpose.
If you’re someone who likes to read, then you can download my Purpose Aligned Business Structure here.
If you’re someone who prefers to attend webinars and get your questions answered at the end, then register for my latest live Masterclass “From Purpose To Profit” here.
Of course, you can do both.
One final point I want to make here before you go. That failure rate for businesses has gone from 48% chance of failing to make a profit in the 1940’s, to 90% post 2008 GFC (Global Financial Crisis). So obviously most people in business are doing it all wrong.
That means going back to the very way you structure your business, could mean a make or break point for you. Which in turn means getting properly aligned is imperative and not something you should put off.
It could mean the difference between struggling to get ahead this month, versus improving your sales by 200% by doing nothing more than aligning to these nitty-gritty elements of your purpose you’re probably not even aware you have.
If you’re interested to get clarity of direction on how to Grow Your Business with this proven “Purpose Aligned” Structure that has you breaking through and getting rapid growth, register for my next LIVE Masterclass Here.
|Nicola Grace is a multi-bestselling author, inspirational speaker, business mentor and social entrepreneur on a mission to bring about peace in the world through spearheading millions of social impact businesses globally. Nicola Grace has been a serial entrepreneur for 3 decades, having built 7 businesses in several different industries and doing her own Internet Marketing for 20 years through all the shifts and developments.
Learn about her entire Purpose To Profit Formula in her free mini-course and guide- Purpose To Profit.