A New Social Business Model For A New Era
There’s a positively infectious Global Epidemic among successful entrepreneurs that is adding depth to the Social Business Enterprise Grass Roots Movement changing our world. Because I mentor mature social entrepreneurs around the world, I’m seeing and reading about this intense, almost urgent desire of these entrepreneurs wanting to give more back and contribute to solving some of the world’s largest problems. They’re asking, what am I really here to do?, and how can I make a bigger impact on a global scale?
This idea of using Entrepreneurial acumen to solve world problems has been coined as the phrase
But none of us are getting any older, and if you’re like I was 11 years ago, the thought of starting a new social business enterprise makes your stomach turn. “Do you really have to build from the ground up again, right?”
Then there’s the concern about whether you can make enough money to keep the cogs moving that you’ve already built, and how on earth do you monetize so you get paid to solve a world problem without becoming a politician?
For some entrepreneurs there’s what’s known as the “Christ Complex” – So many problems and there’s only one of you, how do you solve them all, or which one should you focus on?
Meanwhile why you’re trying to figure that out, time is ticking and none of us are getting any younger. So there’s a sense of urgency that grows with each passing day,, and the impact you feel drawn to make is not being made.
I know this journey well, and out of it found a way to monetize my Entrepreneurial Activism which I now train others in. Off the back of saving the Natural Health Industry of New Zealand in 2006 from hostile trans-tasman legislation that effectively meant a corporation would form in Australia run by a Pharmaceutical friendly philosophy and staff to regulate businesses in both New Zealand and Australia. I think we can all agree where that would have ended up if it happened. I made history and won an Industry award for that, but not without loosing my own business at the time.
I never got paid to create and roll out that winning mission strategy. In fact I thought because I was serving humanity it should be something you do as a volunteer. Meanwhile 30,000 people got to keep their jobs, 3,000 businesses continued to change and millions of people could keep exercising their choice to use natural supplements for their wellbeing.
How crazy is that?
I’m sitting in front of my computer dealing with final stage melanoma (my second visit from the Big C) thinking…. There has to be a better way. There has to be a way for me to focus full-time on unleashing my mojo for creating winning mission strategies to solve world problems, get paid to do it, so all my talent and skills can be used for that and not divided up between my activism and my day job within my business. I’m sure you can relate to that right?
You know if you’re focusing full time on solving the problem as a successful entrepreneur, stuff’s going to get done right?
Step One: Make The Mindset Shift
I realized the first step has to be making the mindset shift and realising that you can serve humanity and get paid well for it, in fact hundreds of social entrepreneurs are doing just that… Anita Roddick the creator of Body Shop was probably the first well known global Entrepreneur Activist. Elon Musk is probably the most well known today along with Richard Branson. You don’t have to be a politician to solve the big problems in the world. In fact it’s preferable if you’re not.
While they’re all bickering about whether the left or right is the best way to do things, we Social Entrepreneurs are busy using both our left and right feet to move forward on solving some of the biggest problems we face, that have a sense of urgency to them. Hence the urgency that many entrepreneurs are having about just getting out there and lending a hand to make that bigger impact. Time is ticking for our planet and our society.
Step Two: Get Clear On The New Social Business Model
Once you’ve made the mindset shift it’s time to look at the model because a traditional Business 1.0 model won’t get you there. You can’t get there by simply exchanging goods and services for money, hoping to make a profit as you solve that problem. Something extra needs to be added called Social Capital.
In 2016 the Eldeman Trust Barrometer found that 50% of global consumers use participating in Social Good and a sense of purpose as an important factor in making a decision to exchange money with you or a company. That’s tipping point in a signature global value change. So you need to add this important piece to your business model. How do you make the consumer feel like they’re contributing to the greater good and feel a sense of purpose beyond you just giving a portion of your proceeds to charity? That’s the 1980’s model of a social give back. You need to go further today.
Since you’re also solving a world problem, trading goods and services for money isn’t always the best model for you either.
As an example…
I help successful entrepreneurs and professionals discover what they’re really on the planet to do; what world problem they are here to solve; and how to build a profitable social business enterprise so they can get paid well to focus on solving that problem.
The greater good you contribute to, when you buy from me, is that you’re contributing to the world positively changing.
Because my business model also allows me to give back, without financial exchange, to budding entrepreneurs with great ideas and innovations, in disadvantaged situations, and help them get their ideas off the ground, there’s a bigger ripple effect that occurs in you deciding to work with me other than getting your social business to profitability. Since my Purpose is about creating world peace through businesses that serve humanity and the planet, you get to be part of that purpose as well.
Now I’m really clear and congruent in my monetization model, message and niche problem because I’ve used a new social business 2.0 model that has a foundation on my Mission Mojo. This is the term I use for the extraordinary power you have to effect massive change by being 100% aligned to core elements within your purpose, fulfilling your life’s mission in the way you’re here to fulfil it. Mission Mojo is the foundation for tapping into the greatest power to change the world that you have, therefore it should be the foundation of your Social Business Enterprise.
To begin you on your journey of finding your Mission Mojo, you want to be asking these questions:
- When do you feel most passionate in a business expression context – IE: How are you expressing yourself?
- Which of the 21 world problems are you here to solve?
- What’s the message you’re here to deliver that will begin to solve that problem as well as help you figure out the product, service and best delivery method to base your business on?
- What group of people have you come to this planet to serve (niche market)?
- How does all of this come together to form the foundation of your social business enterprise?
Obviously some form of self discovery work is going to be needed to do that. I’ve found most people, including myself, need a process and outside guidance to get the alignment right. That’s why I’ve created a special video training for you.
Step Three: Monetize So You Get Paid Well To Solve World Problems
Business 1.0 is often based on one type of service or product, or a handful. And in some industries that may continue to work. But not always for the Social Entrepreneur. Then you have the fast changing world of technology making products and services obsolete faster and faster. We’re coming into the age of A.I and drones. The evolution of that technology is rolling out faster than the ethics consciousness shift is occurring in humanity or any regulatory framework.
You’re going to need a robust, highly leveraged and fluid monetization model that can stand the test of time or scale and grow as technology changes things. Otherwise your business could fast become like the buggy whip maker of the Industrial revolution.
As I’ve learned from the teachings of Buckminster Fuller, Generalized Principles or Laws of Nature are universally applicable working in all instances all the time… So aligning your monetization model to these principles is going to work for all types of enterprises, being universally applicable. If you work these laws they work for you in every instance. I’ve helped incubate over 1,000 social businesses over the past 7 years using these laws and I see them create rapid growth every time the business owner uses them.
Which is why I say…
“When you align your business model and strategies to the Undefeatable Laws of Nature, your missions for world change become like those laws – Undefeatable.”
This is by the way how I got to save a billion dollar industry in six months when the industry itself struggled for seven years – Undefeatable Laws.
It all starts with getting crystal clear on the higher purpose of your existence within the context of you being mature, highly skilled and able at a time when we are making an unprecedented quantum leap in our evolutionary history in making. You’re born to be mature at a time when the problems of the world threaten our existence and you came here with a role to play in reversing that trajectory to steer it to what Eckhart Tolle has called The New Earth.
What have you really come to this planet to do? What problem have you come here to solve? How do you put your success strategy together so you can get well paid to focus on solving that problem?
The answers to those questions form the triad that creates the foundation of a social business enterprise that make a big impact because you’re getting paid well to focus your time and talent on solving it in your unique Mission Mojo lane.
I’ll be explaining more about how you clarify your mission and monetize it so you can make the big impact you’re here to make and the money you want to make as you solve some of the world’s most pressing problems.
|Nicola Grace is a multi-best selling author, inspirational speaker, business mentor and social entrepreneur on a mission to bring about peace in the world through spearheading millions of social impact businesses globally. Nicola Grace has been a serial entrepreneur for 3 decades, having built 7 businesses in several different industries and doing her own Internet Marketing for 20 years through all the shifts and developments.
Learn about her entire Purpose To Profit Formula in her free mini course and guide- Purpose To Profit.